I did a post the other day about how Ripon Council demanded a bigger and better Christmas tree as they didn’t think the original one was big enough, and low and behold a new one appears. Now that is a total waste of tax payers money, and to think that people will spend more money in the Ripon shops at Christmas because the tree is bigger is utter nonsense.
Today I have read about another waste. The small Devon resort of Ilfracombe has undergone a rebrand and has spent £5000 on a logo, which is receiving complaints now as part of it looks like a sperm. Take a look…
Now in terms of rebranding a town to generate more tourism, does a Council really think that it takes £5000 to get a good logo? Are they so blinkered that they think they have got good value for money?
Now I know that design is a very subjective thing but we do logo designs at Bronco for clients and charge a hell of a lot less than that. We have also recently had the Bronco logo redesigned and used a professional branding agency who came up with lots of ideas and logos that we could look at and work with to end up with what we have now got… and they charged us a lot less than Ilfracombe paid.
The difference is though that as a business we can decide to redo a logo and spend a good amount of money on it … but I wonder how many townsfolk in Ilfracombe were part of the decision making process to have a new logo created? This is just scratching the surface of how Councils waste money that the taxpayers have given to improve living conditions and services in their area.
I’m sure Ilfracombe has a few budding designers living there who would have been more than happy to provide the town with a logo, if a competition had been set up.