It’s about time that the UK had some good news about the state of the economy to give some hope to the many businesses who have been struggling to survive over the last 18 months.
Yesterday it was announced that the UK economy had grown by 0.1% during the last 3 months of 2009. This is a worryingly low increase though, and especially when the 3 months in question include the all important Christmas sales period. With the total recovery only being 0.1% I feel that we are very likely to see a downturn when the figures come out in April. January will have seen a natural downturn due to the 2 weeks of really bad weather that must have harmed the economy with people unable to get to work, school or the shops, but time will tell.
We are the last country to come out of the recession which just shows how weak we are as a nation in supporting ourselves. Gone are the days when we led the world in the times of the Industrial Revolution, when we were the leaders in manufacturing. Now we seem to be a nation of service industries and rely heavily on imports for good and products. The worst decline in the economy was in the first quarter of 2009 when the economy slumped by -2.5% and it has taken all this time to make a comeback.
We are very fortunate that the Internet industry that we have our business in hasn’t been hit badly by the recession. Our core business is SEO (Search Engine Optimisation) and Web Development where the demand has been stronger than ever for our services. We do run PPC campaigns for some clients but not on the scale where any tightening of their budgets affects us. We have also prospered during this time as corporate companies are having to look at their marketing spend and make sure that they are getting good value for money. Gone are the days of just paying a large SEO company, who are great at the “pitch”, large sums of money for a long winded report at the end of the month, as large corporations rethink their online marketing needs.
The last 18 months have been nothing like an easy ride for Dave and I as we have doubled our efforts to remain strong and growing during the recession, making sure we are providing everything and more that the clients require. That has meant bringing in more of the right people to join the Bronco team and streamlining everything that we do in-house to make sure that we remain efficient as well as profitable.