Today saw the inevitable happen whereby Microsoft has got its grips on Yahoo, and Yahoo finally gives up on search. Bing will become the strong rival to Google, after gaining an exclusive 10 year licence to Yahoo’s search technologies and Bing will become the organic and paid search platform on Yahoo’s sites. This deal, or a deal like this, has been on the cards for a while now and as Yahoo’s users have been slipping away it was only a matter of time.
In the press release that Microsoft released today it says that Yahoo will “become the exclusive worldwide sales force for both companies premium search advertisers” … not quite sure what that means for the guys in Microsoft?
Anyway the terms of the agreements are a bit heavy reading after a long day at work to dicipher properly, so I thought I’d post a few of my recent favourite Bing home pages. I haven’t used Bing for proper search yet, as I’m so entrenched in the Google camp but I still keep an eye on what results Bing are producing and one day I will no doubt switch and never look back.