This is what is being reported today as the Advertising Standards Authority has received 8 complaints about the section of the advert where Ashes to Ashes star Philip Glenister makes his comment about what makes Christmas special. It is said to be demeaning to women.
Hang on a minute, roll back … just to confirm I did say 8 complaints … oh my god does that really warrant a serious problem with a TV advert seen by millions to set in place an investigation over what should be done? What a crazy nanny state that we live in.
If any of you haven’t seen the advert it has been aired over the last week or so and has various celebrities saying “Christmas wouldn’t be Christmas without …” The offensive and sexist part is when Philip says “… that girl prancing around in her underwear” and on comes a stunning model in her bra and knickers. I’m not really sure what part of that line or scene is sexist or demeaning, I certainly don’t find it at all offensive and it is typical of the character from Ashes to Ashes. At the start of the advert there is Stephen Fry saying that Christmas wouldn’t be Christmas without a little mince … referring to mincemeat … I wonder if that was offensive to anyone?
Sometimes I think that the world has gone a bit mad and some serial complainers will always find something to complain about, to spoil the enjoyment for the majority of the “normal” people.
Take a look for yourself and see what you think…