My story with Dave, the kids, Cooper, VW's & rugby

iGaming Affiliate Conferences are Awesome

I enjoy all the conferences that I get to attend with Dave, and will manage to get to 2 or 3 each year. The first conference to start the year off has been the London Affiliate Conference (LAC) held at the Old Billingsgate Market, which we have just got back from.

What I love about iGaming conferences is the “glitz and glam” that the merchants, operators, players and super affiliates bring with them. The affiliate conferences is something that we started going to when A4U and the Casino Affiliate Conference first asked Dave to speak back in 2008. Last year we went to AAC in Amsterdam and BAC in Budapest which were great events.

The venue hotel for the London Affiliate Conference was the Grange St Pauls Hotel which is a new and stunning building. The standard of the hotel was very high, but I think they struggled with the volume of people heading to breakfast and needing serving at the bar on the evening. Here’s a picture of the view from the 3rd floor of the dining area and lounge below, as well as the Lamborghini that was parked in the lobby.

grange st pauls
LAC lambo

The Old Billingsgate Market is a great venue but it got a bit cramped as the huge amount of attendees started to turn up. Fortunately as we had heard that LAC had signed up 2400 registrants we knew it would be busy and registered the day before the conference at the hotel so we could just go straight in. As we walked in we were greeted by a huge sign and lots of stands with lots of buzz and noise.

888 lac sponsor

Dave was on the Demon SEO Panel with Bob Rains, Ziv Dascalu and Frank Watson, talking about all the bad stuff that is out there like injections, hacking, Xss, click botting, messing with inhouse SEO teams and messing up web logs. The conference room was packed out and 2 or 3 deep standing at the back and sides of the room. It was quite a technical session and I think a lot of people in the room didn’t even think that some of it existed, so hopefully they may start trying to protect themselves better in the future.

demon seo panel

Friday night started with a gorgeous dinner at Gaucho’s, which is an award winning Argentinean restaurant near Tower Bridge where we enjoyed fabulous steaks and conversation.

tower bridge at night

There was a big 888 party on the Friday night but we opted out as the venue would only hold 500 people and by the time we would have got there it was no doubt at capacity already. We spent a good deal of time in the hotel bar chatting to lots of very cool and interesting people. I’m certainly looking forward to the next iGaming event, but the next conference for me will be SES New York in March which I’m really looking forward to.


  • Andrew Girdwood

    I know. I agree! Just so much money in this sector and pretty much the only conference you’ll have sexy girls shimmy up to you hoping you’re an affiliate!

    Sorry I didn’t manage to bump into you or Dave. I think he was speaking just after me but I had to dash.

  • Aussiewebmaster

    Don’t forget we have to go to the Russian Tea room for lunch while you are in for SES NYC

  • Becky

    Good idea Frank, and thanks again for the picnic on Friday 🙂

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    […] This post was mentioned on Twitter by Martin Bowling, Dave Naylor, Becky Naylor, Scott Polk, Nichola Stott and others. Nichola Stott said: RT @DaveNaylor: RT @BeckyNaylor just done a quick post about the london affiliate conference #LAC last week with a few pics […]