Archive for the ‘Customer Service’ Category

Have a Crap Day by Jez Rose

We have recently launched two new websites at Bronco for Jez Rose, who is an international speaker on customer service but also is a qualified canine and wolf specialist. A bit of an odd combination but that’s what makes it different and interesting. When Jez first contacted us I did a bit of research and [...]

Managing Expectations

After yesterday’s post that went on for a while, this will be a short one. I found this cartoon and its perfect in how it demonstrates the different expectations from the different stakeholders in a project.

Fortunately at Bronco we don’t have that many links in the process and it’s just me communicating directly with [...]

Important Factors of Search Marketing

So Search Marketing as we know it is anything to do with online marketing, and the main areas are Search Engine Optimisation (SEO) and Pay per Click (PPC), but what are the important factors to consider if you are heading into a search marketing campaign. Day to day I deal with many enquiries that we [...]

Testing Web Forms

It’s one of the most important aspects of any website… how people can get in touch and make an enquiry. Often the form on a website is the main lead generation point and the main conversion point. We all know that it’s not about how much traffic that you can get to a website, even [...]

The Secret to Managing a Company

There are many secrets to running a successful company, some of which seem like common sense and some which you have to learn along the way. Initially you need to understand the stakeholders in a company, which is everyone who has an interest in the company, but who are not the owners. A shareholder could [...]