Microsoft Bing and Yahoo Search Deal
Today saw the inevitable happen whereby Microsoft has got its grips on Yahoo, and Yahoo finally gives up on search. Bing will become the strong rival to Google, after gaining an exclusive 10 year licence to Yahoo’s search technologies and Bing will become the organic and paid search platform on Yahoo’s sites. This deal, or a deal like this, has been on the cards for a while now and as Yahoo’s users have been slipping away it was only a matter of time.