My story with Dave, the kids, Cooper, VW's & rugby

‘A4UExpo Bavarian Beer and Sausage on Stand 50’

So the challenge is on to see who can take the top slot for ‘a4uexpo Bavarian Beer and Sausage on stand 50’ to win the State of Search competition.

I know it won’t be me as Dave is currently hitting the top slot with his post from last week on ‘A4UExpo Bavarian Beer and Sausage on Stand 50’ and there is a surge of new posts on other blogs as well as whole sites being created on exact match domains. I will be heading to A4U next week so will be there no matter what but thought I’d challenge my blog to see what strength it has.

So the theme of the post needs to be about how to get the best out of A4U as a delegate so here are my top tips.

It really helps if you register during the pre-event party as it saves you any hassle the next morning. It also helps so that you can see who people are during the evening and start the networking. I’m not sure yet if anyone has come up with a subtle way of reading a person’s name badge without making it look like you’re reading it .. but if you have let me know. We always meet a lot of new people (and old friends) at conferences and its often hard to remember all the names.

The next tip would be to really watch what you drink at the parties, and make sure you don’t miss dinner. It’s so easy to have far too much to drink if the free bar is flowing, and I’ve regretted this many times, and still will do again no doubt.. but there is totally nothing worse than going to a conference the following morning feeling really rough and stinking of beer.

Combined with the last one I’d suggest that you try to drink plenty of water during the day as you’ll easily dehydrate and be even worse the next day.

Then as many other posts are suggesting do the necessary research before the conference starts as to what sessions that you want to see, the track that you will follow, the possible questions that you may have in a session, and to set up any meetings with people you may have only communicated with on Twitter.

There is the networking too, which everyone says .. just go up to someone and start chatting … but I’d say its not as easy as this, and its one of my worst fears. Fortunately I have Dave who doesn’t network as such, but more like attracts a crowd. Often affiliates are a bit cagey about what sector they work in hoping to protect the niche they may be in, so can be a little secretive .. but you should be able to detect the more welcoming guys.. and Dave and I will chat to anyone 🙂

And last but not least, you must head straight to Stand 50 to get your Bavarian Beer and Sausage and here’s my picture from a session back in April 2009 at Amsterdam … now that was a fun week!

A4uexpo bavarian beer and sausage on stand 50